No sm

NO

Year 2012
Runtime 115 mins
Language Spanish
Subtitles Spanish language with English subtitles

When global pressure forced Augusto Pinochet's dictatorial regime to soften its stance on political advertising in the late '80s, it would have been easy for the downtrodden Chileans to rally around a slogan full of rage and hatred for their oppressor. But the slogan they chose wasn't angry or reactionary. It was peaceful, and it was optimistic: “Joy is coming.”

Giving a quietly moving performance, Gael Garcia Bernal (Letters to Juliet, The Limits of Control) plays the advertising executive in charge of the campaign that gently nudged Pinochet from his totalitarian roost in 1990. Taking advantage of cheerful, upbeat images and messaging, Chile's Coalition of Parties for NO did something that should be impossible in a world as cynical as ours. They changed it through the power of positive thinking.

 

Countries

Chile United States
Festivals
Cannes 2012,
Toronto International Film Festival 2012
Director
Pablo Larrain
Executive Producer
Jonathan King, Jeff Skoll
Producer
Juan de Dios Larrain, Daniel Marc Dreifuss
Screenwriter
Pedro Peirano
Cinematographer
Sergio Armstrong
Editor
Andrea Chignoli
Production Design
Estefania Larrain
Music
Carlos Cabezas
Cast
Gael Garcia Bernal, Alfredo Castro, Antonia Zegers