The phrase “mind-bending” gets thrown around a lot these days, but in the case of Generation P, it's entirely appropriate.

The film begins at the tail end of Soviet Russia as the government and economy open. When poet and kiosk operator Babylen meets an old friend who convinces him that the future lies in advertising. As Russia begins to embrace consumerism, Babylen finds himself at the forefront of the new world order. What follows is an intoxicating blend of social commentary, political philosophy, ancient mythology and psychedelic drugs.

Working from the novel of the same name by Russian author Victor Pelevin, writer-director Victor Ginzburg has created an audacious and awe-inspiring feature that is willing to tear down every authority and institution in its path. Just be careful—once you watch Babylen work his way down this rabbit hole, your mind may never be the same.