Sponsor

More Profile. More Prestige. More Reach.

 

With growing participation from global brand leaders,public funders, filmmakers from around the world, localand international media, and enthusiastic audiences, CIFF has established itself as a Canadian cinematic event to watch for and a premiere event on Calgary’s social calendar.

CIFF’s success at generating extensive community awareness, local and (inter)national media coverage, and prominent and exciting brand visibility opportunities makes the Festival an effective marketing partner. CIFF offers its sponsors opportunities to create memorable and targeted marketing programs, to both the festival-going audiences and the greater Calgary area of 1.25M+ people. CIFF is committed to working with your organization to maximize visibility, align your brand, and achieve your goals in measurable ways.

Cash Sponsorships
Sponsorship Packages are available for between $2,500 and $100,000, each providing exceptional value, unique benefits, and the ability to customize certain options to fit your organization’s marketing needs. CIFF is seeking a restricted number of “Partner-Level” sponsors ($50,000+) who along with American Express are headline Festival-wide sponsors, as well as a $50,000 sponsor for the high profile Mavericks Program.

In Kind Partnerships
CIFF depends on in-kind sponsorships, recognizes the value these agreements bring to the Festival, and ensures in-kind sponsors receive benefits and exposure. The Festival requires in-kind products and services such as: food & beverage, transportation fleets, party venues, printing costs, media, audiovisual technologies, hotel and hospitality, air travel, production / postproduction / duplication services, computers and flat screen display screens, T-shirt suppliers, volunteer rewards, VIP cars, and more.

Please contact us to discuss opportunities.

Jacqueline Dupuis, Executive Director
sponsorship@calgaryfilm.com
P: 403.283.1490

 

CIFF Statistics

AUDIENCE & ATTENDEES
• 41% of CIFF’s audience is between the ages of 16 to 34; 34% are between the ages of 35 and 54. Mean age of attendees is 38.
• 72% are single or married, with no children
• 65% are female; 35% are male.
• 90% have a post-secondary education.
• Mean income is $76,675, with 29 per cent earning over $100,000 annually.
• 92% of attendees live in Calgary.
• 200 visiting international & regional delegates in 2008.
• Nearly 6 in 10 attendees also went to a local restaurant (57%), while 38% went to a pub.
• Target market includes Festival attendees, plus sales and industry delegates, directors, actors,press, volunteers, staff, and sponsors.

FESTIVAL EVENT
• 30,000 in gated attendance in 2008. Over 50,000total attendance.
• 188 film screenings are scheduled for 2009.
• Sponsor visibility is for 10 days of Festival, plus at least one month of intense advance advertising and website exposure.
• 22 national media outlets covered CIFF in 2008. More are planned for 2009.
• 12 million in total circulation for print media coverage in 2008.
• Over 97% of local audience visited the CIFF website, which records over 9 million page views annually, from over 100 countries.
• $2M in incremental spending in the downtown core in 2008 over ten days, with the average couple spending between $50-$100 per visit to the Festival. This figure is expected to increase in 2009 with more partners and retailers on board.

CALGARY
• 5th largest center in Canada. Population of Greater Calgary Metropolitan Area 1.2Million.
• Highest average wages of any major city in Canada (for past 10 years).
• Highest personal income per capita in Canada.
• Highest disposable income / household spend in Canada.
• Highest number of millionaires in Canada on a per capita basis. (215.8 per 100,000)
• Highest concentration of head office employment in Canada.
• Largest concentration of small businesses among Canadian cities on a per capita basis at 40.2 (per 1000 population).
• Highest number of self-employed per capita in Canada in 2007 (roughly 1 in 10).
• “Young Entrepreneurial Capital of Canada.” (In 15-34 age range, largest proportion of selfemployed people in Canada at a rate of 22.4%)
• Highest total growth in retail sales over the past 5 years (2004-2008) and 10 years (1999-2008) at 41.8% and 110.8% respectively.
• Highest retail sales per capita in ‘08 at $18,852
• Youngest city in Canada (median age 35)
• Volunteer capital of Canada (71%) – more than twice the national average.
• One of the best educated cities in North America; 2nd highest level of education in Canada for people aged 25-64. Calgary has the highest rate of post-secondary institution attendance in Canada, at a rate of 73%.
• Highest use of Internet in Canada (85%).
• Calgary has one of the highest visible minority rates in Canada -- 3rd only to Toronto and Vancouver.

 

 

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